I’ve got a theory, and I’m prepared to defend it with the Quixotian confidence of a man who has done absolutely no research:
If you drive a pickup truck and you don’t regularly transport livestock, lumber, machinery, or the occasional refrigerator, you are, in all likelihood, an asshole.
Not evil. Not malicious. Not entirely beyond redemption. Just your everyday, garden-variety, penny-a-pound kind of asshole. The kind that exists purely as a lifestyle choice. The kind of asshole defined as
“A person who is stupid, annoying, contemptible, or detestable, often describing someone who acts meanly, unreasonably, or inconsiderately toward others.”
And the evidence is in the truck bed.
The always immaculate truck bed.
It has never seen a cinder block or a load of firewood. It has never felt the grinding humiliation of loose gravel, been scratched by lumber, sullied by mulch, or permanently scarred by drywall dust and ratchet tie-downs. It’s so pristine you could perform minor surgery in it.
That truck bed isn’t a workspace.
It’s a fucking vision board.
And let’s not kid ourselves. The truck isn’t a vehicle. It’s a story you tell yourself.
You’re not coming back from running errands. You’re returning from an arduous morning of fencing cattle on land you don’t own. You’re not sitting in traffic. You’re surveying the battlefield. You could tow a boat with that beast.
You never have.
But you could.
And apparently, that’s what matters.
This is potential over reality. Not what we do, but what we might be called upon to do if society suddenly required us to become construction workers at a moment’s notice. The pickup truck is just-in-case cosplay for a life that exists only in our heads.
I’m not really picking on truck owners.
I’m picking on humans.
Truck owners just happen to be very easy to spot.
We’re all guilty.
The SUV owner who “needs the space” for six adults and a golden retriever. The guy with $4,000 worth of camping gear who has never set foot on a campsite but enjoys knowing he could survive the collapse of civilization in moderate comfort—for at least a week. The minimalist with seventeen unused Moleskine notebooks. The craft beer enthusiast (cough) with a collection of glassware that sparkles like laboratory equipment, who still drinks from the can.
We don’t buy things for the lives we live.
We buy things for the people we imagine ourselves to be. The pickup truck simply announces this behavior with the subtlety of a vuvuzela at a World Cup match.
There’s also the matter of altitude. When you climb into that cab, you’re perched three stories above the rest of us like a minor feudal lord. You don’t merge; you descend with the confidence of a raptor. You don’t park; you occupy territory. From that elevated throne, the rest of traffic looks less like fellow commuters and more like peasants with small, sedan-sized concerns.
The justification is always the same.
“It’s safer.”
Of course it is.
For you.
The problem is that now everyone else needs a larger vehicle to feel safe from your vehicle. It’s automotive escalation. We’re two model years away from commuting in dump trucks because Brad from accounting wanted to feel secure.
Here’s where this grinds to a halt, stops being an insult, and starts owning itself as a confession.
Every single one of us owns a pickup truck.
Not literally, of course.
But that thing we bought, likely with money we didn’t have, to impress people we don’t like, that makes us feel like the kind of person who does the shit we absolutely do not do. An object that says, “This is who I am,” while our daily lives work things out in contradiction.
The pickup truck is just the loudest version of that lie.
Which is why this is funny.
If you’re reading this in the parking lot of a Carl’s Jr. and glancing out the window at your F-250—the monster of a truck that has never transported anything more rugged than a case of bottled water from Costco—the anger you feel isn’t because I’m wrong.
You’re mad because your truck bed is spotless.
And now you know exactly why.